Dominant Home Care Products

Proudly Australian owned and operated for 60 years

Founded in 1958 by the Short family, Dominant is a 100% Australian-owned family company, manufacturing high quality, environmentally sensitive cleaning products for commercial and industrial use.

In 1984, Dominant Home Products was launched – giving every Australian household access to these superior cleaning products. A Quality Endorsed Company, Dominant's Quality Assurance System satisfies the rigorous criteria of the International Standards Organisation to the ISO 9001 standard.

Dominant continues to be a leader in environmentally friendly, high quality cleaning solutions, continually seeking new ways to deliver against consumer's increasingly sophisticated demands for products of outstanding safety, efficiency and value.

OUR VALUES

Over 10,000 Homes Have Made The Dominant Switch

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Safe for your Home, Tough on Grime

Domhome products are formulated to tackle dirt, grease and grime with powerful, effective ingredients. Designed for real homes and everyday mess, they deliver a deep clean you can count on - without compromise.

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Gentle on You, Safe for the Planet

Our formulas are non-toxic, cruelty free and made without harsh chemicals. Safer for your family, your pets, and the environment. At Domhome, we believe powerful cleaning shouldn't come at a cost to your health or the planet.

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Concentrated Formulas

Our concentrated formulas deliver maximum performance with minimal product use. You get more uses per bottle,  less waste and less packaging. Introducing a smarter, more sustainable way to clean. 

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Effortless Cleaning

Our products are designed to make cleaning simple and stress-free. No complicated instructions or fussy steps, just easy-to-use solutions that work fast and fit seamlessly into your routine. 

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Protecting Australian households

Economical Cleaning Solutions
Our eco-friendly cleaning products are highly concentrated, providing outstanding value for money while delivering powerful cleaning performance. Compare price per dose and product effectiveness to see why Dominant is a trusted choice for both households and businesses.

High-Performance, Sustainable Cleaners
Our team of expert chemists is constantly researching and developing innovative cleaning solutions to meet the needs of modern society. Dominant’s products combine effectiveness, safety, and environmental responsibility, making them the preferred choice for sustainable cleaning solutions in Australia.

60-Day Satisfaction Guarantee
Dominant stands behind every product. If you’re not completely satisfied, return it to the point of purchase within 60 days for a replacement, a credit towards another Dominant product, or a full refund. Quality, reliability, and customer satisfaction are at the heart of everything we do.

How our products care for your household

Antibacterial
Our garden-safe products are designed to be gentle on plants and soil, with moderate pH levels, low salinity, and phosphate-free or low-phosphate formulas. Laundry, dishwashing, and selected personal care products are suitable for safe disposal on your garden. For guidance on specific products and recommended application areas, see our Water Conservation flyer.

Garden Safe
What makes products garden safe?
✅Moderate pH level
✅Low salinity
✅Phosphate free or low phosphate

All of our laundry, dishwashing and selected personal care products are suitable for disposal on your garden. Please refer to our Water Conservation flyer for all the information you need on specific products and which areas of the garden they can be used. If watering with a hose (using grey water), it is important to move the hose around to different areas. Doing so will prevent increasing the pH level or build up of salinity in the soil.

Septic Safe
Many Dominant products are suitable for use in conventional and aerated septic systems (including Envirocycle® and Biocycle®), making them ideal for households in non-sewered areas. These formulas are low in alkalinity or mildly acidic, free from toxic chlorine, non-poisonous, and readily biodegradable - helping protect both your system and the environment.

Cruelty-Free
No Dominant product is tested on animals. We’re committed to ethical, responsible, and sustainable cleaning practices.

Antibacterial
Products with this symbol are specially formulated for ultimate hygiene, providing effective antibacterial protection where it’s needed most.

Australian Made
Dominant is proudly 100% Australian owned and manufactured. Our high-quality cleaning solutions deliver reliable performance while supporting local industry and sustainable practices.